I hear over and over again, “Agents are so lazy! You just list on MLS and stick a sign on the lawn!” It is very frustrating for me to keep hearing this over and over. I am not saying most agents don’t do the minimum, but there are some that want to do more. How do you find them? You have to interview!
My background is with online selling. I loved it. EBAY was my playground. Plus in real estate, 90% of buyers are searching online before even contacting an agent. So, combine the two and I am in my dream job.
Some of the marketing parts of what I do: (other than just MLS and sticking a sign on your lawn!)
- I take professional photos. I have invested in a high end professional camera with professional wide angle lens.
- I post the property on MLS.
- I have an account with e-listings and do an amazing virtual tour on the property. This also gives me a website JUST for your property.
- I post the property on Facebook
- I post the v.tour on youtube.
- I enter the listing on sandraeaston.com which syndicates out to over 40 different websites trough point2agent.
- I twitter the listing.
- I enter the listing on Homes and Land website and also in the magazine monthly.
- I submit the property to the local TV station to play on the Real Estate channel.
So before you make a generalizations on how lazy Real Estate Agents are…, make sure you interview to find the ones that will do the work your property deserves. 
I, for one, love my job and enjoy putting out some great marketing to attract other agents and buyers!
